The dusty stretch winding through the hills of Bomachoge Chache has long been a lifeline for traders, farmers and schoolchildren but also a source of frustration during rainy seasons when transport grinds to a halt.
For years, residents have voiced concerns over accessibility, market reach and stalled local growth tied to poor infrastructure.
On Wednesday, those concerns took center stage as William Ruto made a high-profile visit to Kisii County, signaling a renewed push to improve rural connectivity and boost economic activity in the region.
During the tour, the President officially launched the construction of the 11-kilometre Sameta–Egetuki–Ikoba road, a project expected to ease transport for thousands of residents while opening up the agricultural-rich area to broader markets.
The road, once completed, is anticipated to significantly reduce travel time and vehicle maintenance costs, which have long burdened local farmers and traders.
Ruto emphasized that infrastructure development remains a cornerstone of his administration’s bottom-up economic model, noting that rural roads are critical in linking producers to markets and services.
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He added that the government is committed to ensuring equitable development across all regions, particularly those that have historically lagged behind in infrastructure.
In addition to launching the road project, the President also inspected the ongoing construction of the Egetuki modern market.
The facility is part of a nationwide initiative aimed at providing dignified and organized trading spaces for small-scale traders, many of whom operate under challenging conditions.
Once complete, the market will feature modern stalls, storage facilities, and improved sanitation, offering traders a more conducive environment to conduct business.
Local leaders expressed optimism that the project would not only enhance trade but also create employment opportunities for youth and women in the area.
Residents who gathered to witness the President’s visit welcomed the developments, saying they have waited years for such investments.
Many expressed hope that the projects would be completed on schedule and deliver the promised transformation.
The visit comes amid a broader government push to accelerate infrastructure projects across the country as part of efforts to stimulate economic growth at the grassroots level.
With roads and markets forming the backbone of rural economies, leaders say such investments could be key in unlocking the full potential of regions like Bomachoge Chache.