Trans Nzoia County Governor, George Natembeya, has momentarily shifted his focus from the heated national political arena to championing sports development within the county.
Known for his bold and confrontational political style, Natembeya has in recent weeks been actively involved in national campaigns, including a high-profile visit to Malava Constituency alongside Kakamega Senator Boni Khalwale in support of opposition candidate Seth Panyako.
Their team, however, suffered a significant defeat, prompting the governor to redirect his energy toward youth empowerment back home.
Speaking at his Trans Nzoia County offices on Tuesday, Natembeya officially launched the third edition of the Governor’s Cup Tournament, an initiative aimed at nurturing local sporting talent.
The governor said the expanded tournament will provide thousands of youths with a platform to showcase their abilities not just within the county, but to the entire country and beyond.
Natembeya emphasized that sports remain one of the most powerful tools for community cohesion, talent discovery, and economic growth.
He noted that the tournament will be bigger and more inclusive than previous editions, with plans to incorporate additional sporting disciplines such as rugby, netball, handball, and track races.
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This expansion, he said, is in response to the growing demand for more diverse sporting opportunities among the county’s young people.
In a major announcement that excited residents, Natembeya revealed that the county government is working on establishing a Trans Nzoia County football team that will compete in the national league. This, he said, will not only elevate local talent but also place the county on Kenya’s sporting map.
The governor assured residents that his administration is committed to investing in sporting facilities and supporting youth programs as part of a broader agenda to uplift livelihoods.
The launch marks a refreshing break from politics and signals Natembeya’s continued dedication to empowering the youth of Trans Nzoia.
Watch the video below. .
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